Get Social Media advantage, in my Column @The Hindustan Times

hindustan times

DIGITAL FIRST You do not have to go far to build your brand and make your presence felt on the world wide web

The name is social media and it is making headlines for various reasons. Whether it is a video going viral on YouTube, a tweet creating a storm between political parties or a Facebook complaint that gains instant reaction from the authorities, this new trend has gripped everything.With a huge push by the Indian government in the form of Digital India project, more and more people are now starting to access these different platforms. In the middle of fast-paced developments, are you puzzled about social media? How is social media being used and how can it be helpful in creating a good brand presence? How can you build your brand and increase traffic on social media? Well, you do not have to go anywhere. Here is a list of courses that can give you complete knowledge about this new phenomenon.

Digital marketing specialisation: This specialisation is part of the University of Illinois iMBA programme (online MBA). This specialisation contains a series of short courses that can be taken individually.
Marketing in the digital world: It is a basic course suitable for people who have absolutely no idea of the digital space.
Digital analytics for marketing professionals: Marketing analytics in theory
Digital analytics for marketing professionals: Marketing analytics in practice
Digital marketing channels: Planning
Through the study of these courses you will learn,
discover the multiple channels used by digital marketers today and how to leverage them optimally. You will also interact in theory as well as in practice and hear from industry experts invited to join the course. You will be able to take individual or all courses of these specialisations for free but will not be able to take the capstone project, required to
get a verified certificate. You can register and become a digital media expert by using the weblink: www.coursera.org/specializations/digital-marketing?utm_ medium=catalog

Diploma in social media marketing: This free online course will be of interest to people who wish to learn more about social media marketing or to advance their career prospects in the social media marketing arena. People will understand more about social media, different tools as well as devising strategy to increase brand awareness. Through this course, you will also understand affiliate marketing and different methods that can help increase website traffic. Register your interest in this all time self-paced course at: www. alison.com/courses/Diplomain-Internet-Marketing.

(Appeared in The Hindustan Times multiple edition, 22-07-2015)

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